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Narrative Economics: How Stories Go Viral and Drive Major Economi...
by Robert J. Shiller

Language

English

Pages

388

Publication Date

October 01, 2019

Product Description
Customer Reviews
<p><b>From Nobel Prize鈥搘inning economist and <i>New York Times</i> bestselling author Robert Shiller, a new way to think about how popular stories help drive economic events</b></p><p>In a world in which internet troll farms attempt to influence foreign elections, can we afford to ignore the power of viral stories to affect economies? In this groundbreaking book, Nobel Prize鈥搘inning economist and <i>New York Times</i> bestselling author Robert Shiller offers a new way to think about the economy and economic change. Using a rich array of historical examples and data, Shiller argues that studying popular stories that affect individual and collective economic behavior鈥攚hat he calls "narrative economics"鈥攈as the potential to vastly improve our ability to predict, prepare for, and lessen the damage of financial crises, recessions, depressions, and other major economic events.</p><p>Spread through the public in the form of popular stories, ideas can go viral and move markets鈥攚hether it's the belief that tech stocks can only go up, that housing prices never fall, or that some firms are too big to fail. Whether true or false, stories like these鈥攖ransmitted by word of mouth, by the news media, and increasingly by social media鈥攄rive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. <i>Narrative Economics</i> sets out to change that by laying the foundation for a way of understanding how stories help propel economic events that have had led to war, mass unemployment, and increased inequality.</p><p>The stories people tell鈥攁bout economic confidence or panic, housing booms, the American dream, or Bitcoin鈥攁ffect economic outcomes. <i>Narrative Economics</i> explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date.</p>
Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
<p><strong><em>New York Times</em> best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.</strong></p><p>Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.</p><p>Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.</p><p>X</p>
INSPIRED: How to Create Tech Products Customers Love
by Marty Cagan

Language

English

Pages

362

Publication Date

November 20, 2017

Product Description
Customer Reviews
<p>How do today鈥檚 most successful tech companies鈥擜mazon, Google, Facebook, Netflix, Tesla鈥攄esign, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love鈥攁nd that will work for your business.</p> <p>With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations鈥攄ramatically improving their own product efforts.聽</p> <p>Whether you鈥檙e an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.聽</p> <p>Filled with the author鈥檚 own personal stories鈥攁nd profiles of some of today鈥檚 most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix鈥擨NSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.聽</p> <p>The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new鈥攕haring the latest practices and techniques of today鈥檚 most-successful tech product companies, and the men and women behind every great product.</p>
Words That Change Minds: The 14 Patterns for Mastering the Langua...
by Shelle Rose Charvet

Language

English

Pages

361

Publication Date

March 22, 2019

Product Description
Customer Reviews
<b>HOW TO MASTER INFLUENCING LANGUAGE AND GET WHAT YOU WANT, WITHOUT MANIPULATING.</b><br /><br />Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them?<br /><br />Do you want to know how to influence people, without being manipulative?<br /> <br />Want to find out how people get motivated, make decisions, to be more persuasive with everyone?<br /><br /><b>Learn how to use the right words with the right people, and get through the 鈥淐ommunication Wall鈥?lt;/b><br /><br />Have you ever felt like you were talking to a wall? Well, that鈥檚 a very accurate description of what鈥檚 happening when 2 people are communicating! Everyone has a metaphorical 鈥淐ommunication Wall鈥?around them to protect them from 鈥渂ad people鈥? But in all of our walls, we have left some bricks out, to let the 鈥済ood people鈥?communicate with us.<br /><br />The problem in communication is not the wall, because the wall is standard equipment that everyone has. The problem comes from the holes where the bricks have been left out. The holes come in specific shapes, unique to each person.<br /><br /><b>And if you want to communicate with that person, you need to use words, and behavior that fit exactly with the holes in the other person鈥檚 wall.</b><br /><br />Shelle Rose Charvet, best-selling author of Words That Change Minds shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships). <br /><br /><b>Learn the persuasion psychology, spark interest and enthusiasm and get what you want.</b><br /><br />In Words That Change Minds you will:<br /><br />- Learn the influence science and practice. <br />- Discover the ways people unconsciously get motivated, process information and make decisions.<br />- Decode any communication problem and solve it.<br />- Find out how to pry open mental space in even the most closed of minds.<br />- Create rapport and credibility with anyone.<br />- Avoid inadvertently saying or doing the wrong thing.<br />- Get practical applications for sales, marketing, recruiting, negotiation, teaching, training, communication at work, conflict resolution. <br />- Increase your impact in interpersonal communication, teamwork, and in mass communication.<br /><br />Words That Change Minds is based on the Language and Behavior Profile, (LAB Profile廬 for short) 鈥?a powerful tool that enables you to understand, predict and influence behavior by de-coding the language people use.<br /><br />You can directly influence people one-on-one, in groups and even in mass communication by customizing your language to match their subconscious Motivation Patterns.<br /><br />Increase your impact, improve relationships and reduce conflicts, by using the Words That Change Minds.<br /><br /><b>The NEW 3rd edition of Words That Change Minds has more than 50% new material; examples, research, advanced applications, with 7 completely new chapters, including:<br />1. How to Complete a LAB Profile廬<br />2. Conversational Coaching with the LAB Profile廬<br />3. Understanding and Working with Combination Patterns<br />4. Solving Communication Problems<br />5. Influencing Strategies and Techniques<br />6. The LAB Profile廬 of Conflict<br />7. LAB Profile廬 Inventions and Tools, and more.</b><br /><br /><b>Interested? Just scroll up and get your copy today!</b><br /><br />About the author:<br /><br />Shelle Rose Charvet is a bestselling author and the international expert on Influencing Language. The earlier editions of, 鈥淲ords That Change Minds鈥?are international bestsellers, available in 15 languages. Shelle has been researching and teaching for over 35 years and is known for her advanced techniques used to enhance rapport, trust, credibility, and influence.
Just Listen: Discover the Secret to Getting Through to Absolutely...
by Mark Goulston

Language

English

Pages

272

Publication Date

March 04, 2015

Product Description
Customer Reviews
Getting through to someone is a fine art, indeed, but a critical one nonetheless. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered.Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston shares simple but powerful techniques readers can use to break through the stubborn and hardened outer layers of coworkers, friends, strangers, or even enemies. Just Listen reveals how to:鈥?Make a powerful and positive first impression鈥?Listen effectively鈥?Talk an angry or aggressive person away from an unproductive reaction and toward a more rational mindset鈥?Achieve buy-in--the linchpin of all persuasion, negotiation, and sales鈥?And moreWhether you鈥檙e dealing with an angry client, a potential customer, or even a friend or family member who isn鈥檛 seeing eye to eye with you, your goal is most likely persuasion. And the first make-or-break step to getting there is having them hear you out. The invaluable principles in Just Listen will get you through that first tough step with anyone.
SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales ...
by Sabri Suby

Language

English

Pages

395

Publication Date

January 28, 2019

Product Description
Customer Reviews
In what some are calling the most controversial marketing book of the decade. Sell Like Crazy reveals an 8-phase selling system for generating absurd amounts of leads, sales and profit for any business in any marketing with digital marketing!<br /><br />If you鈥檙e tired of struggling to make online marketing work鈥?lt;br /><br />Sick of throwing money down the drain with PPC advertising鈥?lt;br /><br />Or just want to create a torrential downpour of hyper-profitable clients for your business鈥?lt;br /><br />Then THIS will be the most exciting, life-changing book you will EVER read.<br /><br />Sabri Suby, (founder of King Kong, Australia鈥檚 fastest growing digital agency 2 years running) is finally revealing the exact system he鈥檚 used to go from $50 to over $10m in annual revenue鈥nd deployed in over 167 niches to create more than $400m in sales for his clients 鈥?in just 4 years flat!<br /><br />FULL DISCLOSURE: This book is NOT for the faint of heart.<br /><br />If you want the same tired, outdated advice鈥?lt;br /><br />Untested theories which sound good but don鈥檛 work in the real world鈥?lt;br /><br />Or a book full of 鈥榳arm and fuzzy鈥?stories which make you feel good鈥?lt;br /><br />Then this book is NOT for you.<br /><br />However, if you want to FINALLY discover what鈥檚 working online鈥?lt;br /><br />Get the battle-hardened tactics King Kong are using RIGHT NOW on the frontline鈥?lt;br /><br />And elevate your business above the competition and CRUSH them into a fine powder鈥?lt;br /><br />Then 鈥楽ell Like Crazy鈥?will change your business-life forever.<br /><br />Here鈥檚 just a taste of what Sabri reveals in this revolutionary book... <br /><br />鈥?How to write Google AdWords or Facebook ads that practically FORCE your prospects to click them and buy! (Not one digital agency in a hundred even has a clue how to do this!)<br /><br />鈥?Discover the #1 best way to grab any prospect by the jugular... and... drag him down into your sales message and practically force them to buy! (Phase 3: Capture leads and get contact details) <br /><br />鈥?The breakthrough approach to generating itchy-to-buy leads in droves that create an avalanche of sales. It's like nothing you've ever seen before, and it positions you as a trusted authority almost instantly 鈥?(Phase 3: Create the perfect bait for your dream buyer )<br /><br />鈥?How to uncover large new 鈥渟tarving crowds鈥?of prospects who spend like sailors on leave (even when the economy is hurting and you鈥檙e far more expensive than the competition) (Phase 4: The Godfather Strategy) <br /><br />鈥?The #1 biggest mistake made by marketers using Google AdWords! This mistake is costing you a small fortune in lost profits and market share (Phase 5: Traffic) <br /><br />鈥?A buried case study on how one ad pulled in 3 MILLION LEADS (and how you can copy this strategy to create a stampede of new customers for your own business) (Phase 1: Understand and identify your dream buyer)<br /><br />鈥?The three most powerful ways to influence your DREAM clients and establish yourself as the ONLY person they buy from (Phase 6: Magic Lantern Technique) <br /><br />鈥?How to crawl inside the mind of your DREAM buyer, camp out there.... and get fresh, super-targeted marketing intel to pump up your offers on steroids and beat the pants off your competition! (Phase 1: Understand and identify your dream buyer)<br />
Influence: The Psychology of Persuasion (Collins Business Essenti...
by Robert B. Cialdini PhD

Language

English

Pages

334

Publication Date

May 28, 2009

Product Description
Customer Reviews
<p><em>Influence</em>, the classic book on persuasion, explains the psychology of why people say "yes"鈥攁nd how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p><p>You'll learn the six universal principles, how to use them to become a skilled persuader鈥攁nd how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success.</p><p>Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.</p>
More from Less: The Surprising Story of How We Learned to Prosper...
by Andrew McAfee

Language

English

Pages

351

Publication Date

October 08, 2019

Product Description
Customer Reviews
<b>From the coauthor of the <i>New York Times</i> bestseller <i>The Second Machine Age</i>, a compelling argument鈥攎asterfully researched and brilliantly articulated鈥攖hat we have at last learned how to increase human prosperity while treading more lightly on our planet. </b><br /><br />Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, fouling the air and water, and endlessly digging out resources. Since the first Earth Day in 1970, the reigning argument has been that taking better care of the planet means radically changing course: reducing our consumption, tightening our belts, learning to share and reuse, restraining growth. Is that argument correct?<br /> <br />Absolutely <i>not</i>. In <i>More from Less, </i>McAfee argues that to solve our ecological problems we don鈥檛 need to make radical changes. Instead, we need to do more of what we鈥檙e already doing: growing technologically sophisticated market-based economies around the world. <br /> <br />How can he possibly make this claim? Because of the evidence. America鈥攁 large, high-tech country that accounts for about 25% of the global economy鈥攊s now generally using<i> less</i> of most resources year after year, even as its economy and population continue to grow. What鈥檚 more, the US is polluting the air and water less, emitting fewer greenhouse gases, and replenishing endangered animal populations. And, as McAfee shows, America is not alone. Other countries are also transforming themselves in fundamental ways.<br /> <br />What has made this turnabout possible? One thing, primarily: the collaboration between technology and capitalism, although good governance and public awareness have also been critical. McAfee does warn of issues that haven鈥檛 been solved, like global warming, overfishing, and communities left behind as capitalism and tech progress race forward. But overall, <i>More from Less </i>is a revelatory, paradigm-shifting account of how we鈥檝e stumbled into an unexpectedly better balance with nature鈥攐ne that holds out the promise of more abundant and greener centuries ahead.
Break Through the Noise: The Nine Rules to Capture Global Attenti...
by , Josh Young

Language

English

Pages

240

Publication Date

July 09, 2019

Product Description
Customer Reviews
The odds of getting a video onto YouTube鈥檚 front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you 鈥?and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube鈥檚 front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs,聽and online celebrity wannabes how聽they, too, can develop clever videos that amass millions of views.<br /><br />Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune.<br />聽<br />Case studies featured in the book include how Shareability launched ROC Headphones, <u>a multi-million dollar</u> global brand, with a viral video of Cristiano Ronaldo in disguise聽without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games;聽how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they <u>helped Cricket Wireless become聽the聽most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint</u>.
The 1-Page Marketing Plan: Get New Customers, Make More Money, An...
by Allan Dib

Language

English

Pages

234

Publication Date

January 25, 2016

Product Description
Customer Reviews
WARNING: Do Not Read This Book If You Hate Money<br /><br />To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.<br /><br />In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.<br /><br />Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.<br /><br />In this groundbreaking new book you'll discover:<br /><br />鈥?How to get new customers, clients, or patients and how to make more profit from existing ones.<br />鈥?Why 鈥渂ig business鈥?style marketing could kill your business and strategies that actually work for small and medium-sized businesses.<br />鈥?How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.<br />鈥?A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.<br />鈥?How to annihilate competitors and make yourself the only logical choice.<br />鈥?How to get amazing results on a small budget using the secrets of direct response marketing.<br />鈥?How to charge high prices for your products and services and have customers actually thank you for it.

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