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The Innovator's Dilemma: When New Technologies Cause Great Firms ...
by Clayton M. Christensen

Language

English

Pages

288

Publication Date

December 15, 2015

Product Description
Customer Reviews
<b>Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors</b><br /><br /><b>A <i>Wall Street Journal</i> and <i>Businessweek bestseller</i>. Named by <i>Fast Company</i> as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen鈥檚 work continues to underpin today鈥檚 most innovative leaders and organizations.</b><br /><br />The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen.<br /><br />His work is cited by the world鈥檚 best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller聴one of the most influential business books of all time聴innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right聴yet still lose market leadership.<br /><br />Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products <i>will</i> get pushed aside unless managers know how and when to abandon traditional business practices.<br /><br />Offering both successes and failures from leading companies as a guide, <i>The Innovator鈥檚 Dilemma</i> gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.<br /><br />Sharp, cogent, and provocative聴and consistently noted as one of the most valuable business ideas of all time聴<i>The Innovator鈥檚 Dilemma</i> is the book no manager, leader, or entrepreneur should be without.<br />
SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales ...
by Sabri Suby

Language

English

Pages

395

Publication Date

January 28, 2019

Product Description
Customer Reviews
In what some are calling the most controversial marketing book of the decade. Sell Like Crazy reveals an 8-phase selling system for generating absurd amounts of leads, sales and profit for any business in any marketing with digital marketing!<br /><br />If you鈥檙e tired of struggling to make online marketing work鈥?lt;br /><br />Sick of throwing money down the drain with PPC advertising鈥?lt;br /><br />Or just want to create a torrential downpour of hyper-profitable clients for your business鈥?lt;br /><br />Then THIS will be the most exciting, life-changing book you will EVER read.<br /><br />Sabri Suby, (founder of King Kong, Australia鈥檚 fastest growing digital agency 2 years running) is finally revealing the exact system he鈥檚 used to go from $50 to over $10m in annual revenue鈥nd deployed in over 167 niches to create more than $400m in sales for his clients 鈥?in just 4 years flat!<br /><br />FULL DISCLOSURE: This book is NOT for the faint of heart.<br /><br />If you want the same tired, outdated advice鈥?lt;br /><br />Untested theories which sound good but don鈥檛 work in the real world鈥?lt;br /><br />Or a book full of 鈥榳arm and fuzzy鈥?stories which make you feel good鈥?lt;br /><br />Then this book is NOT for you.<br /><br />However, if you want to FINALLY discover what鈥檚 working online鈥?lt;br /><br />Get the battle-hardened tactics King Kong are using RIGHT NOW on the frontline鈥?lt;br /><br />And elevate your business above the competition and CRUSH them into a fine powder鈥?lt;br /><br />Then 鈥楽ell Like Crazy鈥?will change your business-life forever.<br /><br />Here鈥檚 just a taste of what Sabri reveals in this revolutionary book... <br /><br />鈥?How to write Google AdWords or Facebook ads that practically FORCE your prospects to click them and buy! (Not one digital agency in a hundred even has a clue how to do this!)<br /><br />鈥?Discover the #1 best way to grab any prospect by the jugular... and... drag him down into your sales message and practically force them to buy! (Phase 3: Capture leads and get contact details) <br /><br />鈥?The breakthrough approach to generating itchy-to-buy leads in droves that create an avalanche of sales. It's like nothing you've ever seen before, and it positions you as a trusted authority almost instantly 鈥?(Phase 3: Create the perfect bait for your dream buyer )<br /><br />鈥?How to uncover large new 鈥渟tarving crowds鈥?of prospects who spend like sailors on leave (even when the economy is hurting and you鈥檙e far more expensive than the competition) (Phase 4: The Godfather Strategy) <br /><br />鈥?The #1 biggest mistake made by marketers using Google AdWords! This mistake is costing you a small fortune in lost profits and market share (Phase 5: Traffic) <br /><br />鈥?A buried case study on how one ad pulled in 3 MILLION LEADS (and how you can copy this strategy to create a stampede of new customers for your own business) (Phase 1: Understand and identify your dream buyer)<br /><br />鈥?The three most powerful ways to influence your DREAM clients and establish yourself as the ONLY person they buy from (Phase 6: Magic Lantern Technique) <br /><br />鈥?How to crawl inside the mind of your DREAM buyer, camp out there.... and get fresh, super-targeted marketing intel to pump up your offers on steroids and beat the pants off your competition! (Phase 1: Understand and identify your dream buyer)<br />
Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
<p><strong><em>New York Times</em> best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.</strong></p><p>Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.</p><p>Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.</p><p>X</p>
Inspired: How to Create Tech Products Customers Love
by Marty Cagan

Language

English

Pages

362

Publication Date

November 20, 2017

Product Description
Customer Reviews
<p>How do today鈥檚 most successful tech companies鈥擜mazon, Google, Facebook, Netflix, Tesla鈥攄esign, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love鈥攁nd that will work for your business.</p> <p>With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations鈥攄ramatically improving their own product efforts.聽</p> <p>Whether you鈥檙e an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.聽</p> <p>Filled with the author鈥檚 own personal stories鈥攁nd profiles of some of today鈥檚 most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix鈥擨NSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.聽</p> <p>The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new鈥攕haring the latest practices and techniques of today鈥檚 most-successful tech product companies, and the men and women behind every great product.</p>
Non Obvious Megatrends: How to See What Others Miss and Predict t...
by Rohit Bhargava

Language

English

Pages

237

Publication Date

January 12, 2020

Product Description
Customer Reviews
<p><strong>ALL NEW 10th EDITION OF THE WSJ BESTSELLER!</strong> <br /><strong>FEATURING 10 BOLD NEW TREND PREDICTIONS</strong> <br /><strong>WINNER OF 9 INTERNATIONAL BOOK AWARDS</strong> <br /> <br /><strong>Introducing the highly awaited tenth edition of the Wall Street Journal bestseller and trend report featuring ten bold new megatrend predictions that will shape our world in the coming decade.</strong></p> <p><em>What if you could predict the trends that will change your business?</em><br /> <br /> For the past ten years, Rohit Bhargava鈥檚 signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture.<br /> <br /> Now for the first time, Rohit and his team of Non-Obvious trend curators reveal ten revolutionary new Megatrends that are transforming how we work, play and live.<br /> <br /> <em>鈥?How might the evolution of gender fluid toys change our culture?<br /> 鈥?What can the popularity of handmade umbrellas and board games teach us about the future of business?<br /> 鈥?Why do robot therapists and holographic celebrities actually demonstrate the importance of humanity?</em><br /> <br /> The answers to these questions may not be all that obvious, and that鈥檚 exactly the point. This completely revised 10th Anniversary edition of Non-Obvious also offers an unprecedented look behind the scenes at the author鈥檚 signature Haystack Method for identifying trends, and how you can learn to curate and predict trends for yourself.<br /> <br /> You don鈥檛 need to be a futurist or innovator to learn to think like one. The key to growing your business or propelling your career into the next decade lies in better understanding the present. The future belongs to non-obvious thinkers and this book is your guide to becoming one.</p> <p><strong>Winner: Eric Hoffer Business Book of the Year<br /> Winner: Axiom Award Silver Medal (Business Theory)<br /> Winner: INDIE Gold Medal (Business Business Book)<br /> Finalist: Leonard L. Berry Marketing Book Award<br /> Winner: IPPY Silver Medal (Best Business Book)<br /> Finalist: International Book Award (Best Business Book)<br /> Official Selection: Gary鈥檚 Book Club at CES<br /> Winner: Non-Fiction Book Award (Gold Medal)<br /> Winner: Pinnacle Best Business Book Award</strong></p>
Influence: The Psychology of Persuasion (Collins Business Essenti...
by Robert B. Cialdini PhD

Language

English

Pages

334

Publication Date

May 28, 2009

Product Description
Customer Reviews
<p><strong>The widely adopted, now classic book on influence and persuasion鈥攁 major national and international bestseller with more than four million copies sold!</strong></p><p>In this highly acclaimed聽<em>New York Times</em>聽bestseller, Dr. Robert B. Cialdini鈥攖he seminal expert in the field of influence and persuasion鈥攅xplains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.</p><p>You鈥檒l learn the six universal principles of influence and how to use them to become a skilled persuader鈥攁nd, just as importantly, how to defend yourself against dishonest influence attempts:</p><ol><li><strong>Reciprocation</strong>: The internal pull to repay what another person has provided us.</li><li><strong>Commitment</strong> <strong>and Consistency</strong>: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.</li><li><strong>Social Proof</strong>: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.</li><li><strong>Liking</strong>: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.</li><li><strong>Authority</strong>: We are more likely to say 鈥測es鈥?to others who are authorities, who carry greater knowledge, experience or expertise.</li><li><strong>Scarcity</strong>: We want more of what is less available or dwindling in availability.</li></ol><p>Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini鈥檚 35 years of evidence-based, peer-reviewed scientific research鈥攁s well as by a three-year field study on what moves people to change behavior鈥?lt;em>Influence</em>聽is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.</p>
The Millionaire Next Door (Millionaire Set Book 2)
by , William D. Danko

Language

English

Pages

275

Publication Date

November 30, 2010

Product Description
Customer Reviews
<b>How do the rich get rich? An updated edition of the 鈥渞emarkable鈥?<i>New York Times</i> bestseller, based on two decades of research (<i>The Washington Post</i>).</b><br /> 聽<br /> Most of the truly wealthy in the United States don鈥檛 live in Beverly Hills or on Park Avenue. They live next door.<br /> 聽<br /> America鈥檚 wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who don鈥檛 realize how rich their families are, and reject a lifestyle of flashy exhibitionism and competitive spending. In fact, the glamorous people many of us think of as 鈥渞ich鈥?are actually a tiny minority of America鈥檚 truly wealthy citizens鈥攁nd behave quite differently than the majority.<br /> 聽<br /> At the time of its first publication, <i>The Millionaire Next Door</i> was a groundbreaking examination of America鈥檚 rich鈥攅xposing for the first time the seven common qualities that appear over and over among this exclusive demographic. This edition includes a new foreword by Dr. Thomas J. Stanley鈥攗pdating the original content in the context of the financial crash and the twenty-first century.<br /> 聽<br /> 鈥淭heir surprising results reveal fundamental qualities of this group that are diametrically opposed to today鈥檚 earn-and-consume culture.鈥?鈥?lt;i>Library Journal</i><br /> 聽
The Goal: A Process of Ongoing Improvement
by , Jeff Cox

Language

English

Pages

376

Publication Date

July 01, 2014

Product Description
Customer Reviews
*A Graphic Novel version of this title is now available: "The Goal: A Business Graphic Novel" <br />30th Anniversary Edition. Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried plant manager working ever more desperately to try improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a professor from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. The story of Alex's fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Goldratt.<p><br />One of Eli Goldratt鈥檚 convictions was that the goal of an individual or an organization should not be defined in absolute terms. A good definition of a goal is one that sets us on a path of ongoing improvement.<br />Pursuing such a goal necessitates more than one breakthrough. In fact it requires many. To be in a position to identify these breakthroughs we should have a deep understanding of the underlying rules of our environment. Twenty-five years after writing The Goal, Dr. Goldratt wrote Standing on the Shoulders of Giants. In this article he provided the underlying rules of operations. This article appears at the end of this book.<br /><br />鈥淟ike Mrs. Fields and her cookies,The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums. 鈥擣ortune Magazine <br /><br /><br />鈥淎 survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal.鈥?鈥擳he Economist <br /><br /><br />"Goal readers are now doing the best work of their lives.鈥?鈥擲uccess Magazine <br /><br /><br />鈥淎 factory may be an unlikely setting for a novel, but the book has been wildly effective.: 鈥擳om Peters <br /><br /><br />Required reading for Amazon's Management.<br /></p>
The 1-Page Marketing Plan: Get New Customers, Make More Money, An...
by Allan Dib

Language

English

Pages

234

Publication Date

January 25, 2016

Product Description
Customer Reviews
WARNING: Do Not Read This Book If You Hate Money<br /><br />To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.<br /><br />In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.<br /><br />Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.<br /><br />In this groundbreaking new book you'll discover:<br /><br />鈥?How to get new customers, clients, or patients and how to make more profit from existing ones.<br />鈥?Why 鈥渂ig business鈥?style marketing could kill your business and strategies that actually work for small and medium-sized businesses.<br />鈥?How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.<br />鈥?A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.<br />鈥?How to annihilate competitors and make yourself the only logical choice.<br />鈥?How to get amazing results on a small budget using the secrets of direct response marketing.<br />鈥?How to charge high prices for your products and services and have customers actually thank you for it.
Contagious: Why Things Catch On
by Jonah Berger

Language

English

Pages

257

Publication Date

March 05, 2013

Product Description
Customer Reviews
<b>The <i>New York Times</i> bestseller that explains why certain products and ideas become popular. </b><br /> <br /><b>鈥淛onah Berger knows more about what makes information 鈥榞o viral鈥?than anyone in the world.鈥?鈥擠aniel Gilbert, author of the bestseller <i>Stumbling on Happiness</i></b><br /><br />What makes things popular? If you said advertising, think again. People don鈥檛 listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?<br /> <br />Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He鈥檚 studied why <i>New York Times</i> articles make the paper鈥檚 own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.<br /> <br />In <i>Contagious</i>, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.<br /> <br /><i>Contagious</i> provides specific, actionable techniques for helping information spread鈥攆or designing messages, advertisements, and content that people will share. Whether you鈥檙e a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, <i>Contagious</i> will show you how to make your product or idea catch on.

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